AIRBLOC Protocol Score
AIRBLOC is a decentralized personal data protocol where individuals would be able to monetise their data, and advertisers would be able to buy these data to conduct targeted marketing campaigns for higher ROIs.
The data analytics market is rapidly expanding. Worldwide revenues for big data and business analytics will continue to grow from $130 billion in 2016 to more than $203 billion in 2020 according to the International Data Corporation. (Forbes, 2017) The opportunities are immense. Yet, deep roots of problems still remain. One of AIRBLOC’s features is DAuthm which is an approval system that seeks permission from users to allow apps to monetise their data on their behalf. Collected data include installed apps list, location data, app usage time, browsing history, apps store transaction history, etc. Enterprises will purchase data through ABL tokens, users and apps are rewarded with ABL tokens for supplying data to the marketplace. For more technical information. Aside from personal data collected by the Airbloc App & DAuth, enterprises can also initiate data campaigns to collect more direct data about a user. ICO beings on 19th June 2018, we look forward to seeing their progress!
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