ViewChain is a decentralised content distribution platform in developing countries. ViewChain utilise Blockchain, IPFS and Zapya to exponentially increase content storage, copyright tracking, access to content and incentives given.
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Centralised systems dominate the current content distribution today’s landscape like the Apple Store, Google Play store & YouTube. However, there are 3 challenges in these systems on cell phones. The 1st challenge is that they take the lion’s share (45% or even 90%) of the income generated for their content distribution service. The 2nd challenge is that they enforce tight censorship to minimise risk to their platforms, which is a self-serving practice. The 3rd challenge is that viewers & the curators are not properly incentivised to promote content through their social connections. ViewChain believe that there is a need for a new decentralised content distribution marketplace, where storeowners are authors and/or domain experts who promote their contents and take majority of the income generated from either advertisement or content sale. In short, a decentralised content distribution system would create a new market, larger in scale & higher in efficiency than the current market.
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